Our research scope
We conduct all types of market research, both qualitative and quantatative, but our special expertise lies in ‘challenging’ qualitative research. We are recognised by our clients for our expertise in considered purchases and researching difficult to reach, sensitive audiences.
In addition to running focus group discussions we also use a variety of other qualitative techniques:
- Mini groups
- Individual depth interviews
- Extended creativity sessions
- Friendship or partner paired depth interviews
- Recall groups
- Specialist panels