Our skills
At Occam Insight we use the core skills of Account Planning and because of the depth of expertise, have a real understanding of the issues businesses face today. We are passionate about brands and communications. We also know how both client and agencies work, because we’ve been on both sides.
That’s why our clients can take the core skills that we offer and extend them to work across the ever more complex and growing mix of consumer communications, business to business and internal company communications.
We work face-to-face, on the telephone, and increasingly on-line.
We’re also alive to the latest developments – in particular to the latest thinking in the area of Behavioural Economics and the implications of this for market research. To see an example of how this has led to us developing new research techniques, please look at our paper ‘Capturing the Blink’ in the latest news section.