QUALITATIVE & QUANTITATIVE RESEARCH FOR CONSIDERED PURCHASES

Tel. 020 7928 8199  

Email gerald.k@occaminsight.com

Address.

14 Nunhead Grove

London

SE15 3LY

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The Executive

Introducting...

About

We approach each brief as a unique project, which means not applying a fixed methodology to a problem.

 

We are more interested in finding the right approach, and will always discuss with clients what their key needs are and formulate an answer to meet them .For instance, when carrying out creative development research, we try and meet the creative team as early as possible to understand what they consider “inviolable” and what is more “negotiable”.

 

Sometimes speed is vital and we are able to accommodate that, but we believe we deliver our best insights when it’s possible to build in some Occam “thinking” time.

 

Video Brings You Closer

We video our research and post it on a unique platform, with password protected access, so all members of the client team can view the groups/interviews at any time.  Click below for more info.

Methodologies

 

Qualitative

 

Traditional focus groups

Ethnography

Telephone interviews

Face to face interviews

Online communities & groups

 

Quantitative

 

Online surveys

Hall tests

Segmentation analyses

Trade off analyses

We believe that all research must take cognisance of its context. Whether that is understanding the commissioning partner’s business pressures and needs, the respondents’ view of the marketplace or the role of a communication within a complex customer journey; unless attention is paid to it, actionable insights are less likely.

 

Because research can only have true value if it leads to an action.

 

 

Context Insight Action

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